Share
Relationships and Networks in International Markets (in English)
H. G. Gemunden; T. Ritter; A. Wlater (Author)
·
Emerald Group Publishing Limited
· Hardcover
Relationships and Networks in International Markets (in English) - H. G. Gemunden; T. Ritter; A. Wlater
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Tuesday, July 30 and
Wednesday, July 31.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Relationships and Networks in International Markets (in English)"
The book presents the most recent developments in international industrial and service marketing research, from a relationship and network perspective. While the latter perspective has a long tradition in Europe, "relationship marketing" has also in recent years become one of the dominant approaches in the USA, Canada, Australia and New Zealand. However, the schools of thought on relationships and networks emerging from different marketing traditions examine different concepts, use different methods and arrive at different outcomes, all of which are reflected here.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
✓ Producto agregado correctamente al carro, Ir a Pagar.
