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Unpuzzling Innovation: Mastering Innovation Management in a Structural Way (in English)
Pearl Zhu
(Author)
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· Paperback
Unpuzzling Innovation: Mastering Innovation Management in a Structural Way (in English) - Zhu, Pearl
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Synopsis "Unpuzzling Innovation: Mastering Innovation Management in a Structural Way (in English)"
Innovation is about the future. Without it, you lose sight of tomorrow. Innovation is an exceptional, exclusive, and realistic idea that separates you from others without a second thought. The purpose of "Unpuzzling Innovation - Mastering Innovation Management in a Structural Way" is to demystify the puzzle of innovation in a structural way. ● Classify digital innovation into a broader spectrum ● Set principles for managing innovation and handling risk ● Recognize innovators with creative traits ● Reinvent business direction, model, cultures, or product/service/solution ● Develop the next practices to manage a balanced and dynamic innovation portfolio ● Strike the right balance between ideation and execution of innovation management ● Identify pitfalls on the journey of digital innovation ● Measure the effects of innovation on turnover and market share
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The book is written in English.
The binding of this edition is Paperback.
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