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portada Understanding Women's Magazines: Publishing, Markets and Readerships in Late-Twentieth Century Britain (in English)
Type
Physical Book
Publisher
Author
Year
2002
Language
English
Pages
208
Format
Paperback
ISBN
0415216397
ISBN13
9780415216395
Edition No.
1
Categories

Understanding Women's Magazines: Publishing, Markets and Readerships in Late-Twentieth Century Britain (in English)

Anna Gough-Yates; A. Gough-Yates; Gough-Yates Ann (Author) · Routledge · Paperback

Understanding Women's Magazines: Publishing, Markets and Readerships in Late-Twentieth Century Britain (in English) - Anna Gough-Yates; A. Gough-Yates; Gough-Yates Ann

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Synopsis "Understanding Women's Magazines: Publishing, Markets and Readerships in Late-Twentieth Century Britain (in English)"

Understanding Women's Magazines investigates the changing landscape of women's magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle, Marie Claire, Cosmopolitan, Frank, New Woman and Red and considers the dramatic developments that have taken place in women's magazine publishing in the last two decades.Understanding Women's Magazines examines the transformation in the production, advertising and marketing practices of women's magazines. Arguing that these changes were driven by political and economic shifts, commercial cultures and the need to get closer to the reader, the book shows how this has led to an increased focus on consumer lifestyles and attempts by publishers to identify and target a 'new woman'.

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