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Ugandan Music in the Marketing Era: The Branded Arena (in English)
David G. Pier
(Author)
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Palgrave MacMillan
· Hardcover
Ugandan Music in the Marketing Era: The Branded Arena (in English) - Pier, David G.
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Synopsis "Ugandan Music in the Marketing Era: The Branded Arena (in English)"
David G. Pier offers an ethnographic study of the Senator Extravaganza traditional dance competition in Uganda, and the performers, marketers, and other actors who were involved in it. Pier illustrates the event as part of a broader moment in Ugandan and African public culture - one in which marketing is playing an increasingly dominant role.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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