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Turning The Screen: Personalisation and Privacy (in English)
David Huw Griffith-Jones
(Author)
·
Robert James Griffith-Jones
(Author)
·
R&d Griffith-Jones
(Author)
·
Createspace Independent Publishing Platform
· Paperback
Turning The Screen: Personalisation and Privacy (in English) - Griffith-Jones, David Huw ; Griffith-Jones, Robert James ; Griffith-Jones, R&d
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Synopsis "Turning The Screen: Personalisation and Privacy (in English)"
We haven't been watching you. We don't know who you are. But if we wanted to, we could find a lot about you: what text font you prefer to read, its size and if you digest a diagram better than text. We didn't buy this information, so... we're sorry about that? Companies, however, do take such an approach to their communications: a process known as "personalisation". We consider what gave birth to personalisation; its impact on businesses, consumers and our right to privacy. Big Data, Snowden, Facebook, Celeb iCloud, Russian Cyber Hack; We live in a world where personal information is dropped like never before. Whatever side of the corporate-consumer fence you're on: it's time you understood the power and potential of personalised digital experiences.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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