Share
Transmedia Brand Storytelling: Immersive Experiences from Theory to Practice (in English)
Karen E. Sutherland
(Author)
·
Richie Barker
(Author)
·
Palgrave MacMillan
· Hardcover
Transmedia Brand Storytelling: Immersive Experiences from Theory to Practice (in English) - Sutherland, Karen E. ; Barker, Richie
$ 35.78
$ 39.99
You save: $ 4.21
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Monday, July 15 and
Tuesday, July 16.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Transmedia Brand Storytelling: Immersive Experiences from Theory to Practice (in English)"
This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing, advertising and public relations practitioners. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data. The book aims to better understand and communicate the real-world opportunities and barriers to producing transmedia brand storytelling campaigns for practitioners.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
✓ Producto agregado correctamente al carro, Ir a Pagar.
