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Transformation of Chinese Newspaper Companies: Management, Production and Administration (Chinese Perspectives on Journalism and Communication) (in English)
Miao Huang (Author)
·
Routledge
· Paperback
Transformation of Chinese Newspaper Companies: Management, Production and Administration (Chinese Perspectives on Journalism and Communication) (in English) - Miao Huang
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Synopsis "Transformation of Chinese Newspaper Companies: Management, Production and Administration (Chinese Perspectives on Journalism and Communication) (in English)"
This book focuses on the transformation of Chinese newspaper companies in aspects of managerial strategies, newsroom practices and interactions with national policies. The comparative case study of two publishers comprises empirical evidence from editors, editor-in-chiefs, commercial staff, managers, technicians and scholarly experts. Locating in the intersection of media management, journalism and media policy, its analytical devices include differing but related theories. With the primary data and integrated theoretical frameworks, the primary argue is that the transformation is oriented to the Internet market, which is a consensus of newspaper practitioners and government administrators.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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