Share
The Third Screen: The Ultimate Guide to Mobile Marketing (in English)
Chuck Martin
(Author)
·
Nicholas Brealey Publishing
· Paperback
The Third Screen: The Ultimate Guide to Mobile Marketing (in English) - Martin, Chuck
$ 23.46
$ 39.10
You save: $ 15.64
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
Origin: United Kingdom
(Import costs included in the price)
It will be shipped from our warehouse between
Thursday, July 11 and
Monday, July 22.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "The Third Screen: The Ultimate Guide to Mobile Marketing (in English)"
The ultimate guide to mobile marketing - revised and updated!An American Express Open Forum Best Business BookWe are in the midst of a technological revolution bigger than the television or the PC. How do we, as marketers, harness mobile technology to serve our customers most effectively? With the "first screen" - the television - companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen" - the personal computer - increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the "third screen" - the mobile device - changed the game in an even more revolutionary way. The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated edition links technological developments to behavioral changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.
