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The Theory of Hype: Marketing in the Modern World (in English)
Felix Cheung
(Author)
·
Independently Published
· Paperback
The Theory of Hype: Marketing in the Modern World (in English) - Cheung, Felix
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Synopsis "The Theory of Hype: Marketing in the Modern World (in English)"
Marketing in the modern world can no longer rely on old fashion models. Models like Supply and Demand no longer apply to most products in the Information Age. Sales numbers in the modern world revolve around one thing: Hype. This short book was created to provide a framework for measuring hype and explaining what hype really is. The world is round.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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