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The Superpromoter: The Power of Enthusiasm (in English)
R. Vogelaar
(Author)
·
Palgrave MacMillan
· Paperback
The Superpromoter: The Power of Enthusiasm (in English) - Vogelaar, R.
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Synopsis "The Superpromoter: The Power of Enthusiasm (in English)"
With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand.
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The book is written in English.
The binding of this edition is Paperback.
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