Share
The Saxophone in Advertising (Markt-Management) (in English)
Axel Eggert; Melanie Vockeroth (Author)
·
Peter Lang
· Paperback
The Saxophone in Advertising (Markt-Management) (in English) - Axel Eggert; Melanie Vockeroth
$ 65.50
$ 109.16
You save: $ 43.66
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
Origin: United Kingdom
(Import costs included in the price)
It will be shipped from our warehouse between
Wednesday, July 17 and
Friday, July 26.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "The Saxophone in Advertising (Markt-Management) (in English)"
Research regarding music in advertising has so far mostly concentrated on the sound of music, whereas the study of individual musical instruments in a visual commercial context has been much more limited. As particular musical instruments tend to conjure up specific images for their readership and as instruments such as the saxophone have been used in printed advertising for some time, this study deals with this particular aspect. The result is a state-of-the-art investigation into the use of music in commerce and the specific use and the role of the saxophone. This study may be seen as a first stage of an enquiry into the cultural issues which may influence the use of the saxophone, offering an opportunity for initial conclusions to find wider application.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.