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The Reputable Firm: How Digitalization of Communication is Revolutionizing Reputation Management (Management for Professionals) (in English)
Pekka Aula; Jouni Heinonen (Author)
·
Springer
· Hardcover
The Reputable Firm: How Digitalization of Communication is Revolutionizing Reputation Management (Management for Professionals) (in English) - Pekka Aula; Jouni Heinonen
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Synopsis "The Reputable Firm: How Digitalization of Communication is Revolutionizing Reputation Management (Management for Professionals) (in English)"
This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company's permit to do business, its raison d'etre and a guarantor of trust.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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