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The Reputable Firm: How Digitalization of Communication Is Revolutionizing Reputation Management (in English)
Pekka Aula
(Author)
·
Jouni Heinonen
(Author)
·
Springer
· Paperback
The Reputable Firm: How Digitalization of Communication Is Revolutionizing Reputation Management (in English) - Aula, Pekka ; Heinonen, Jouni
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Synopsis "The Reputable Firm: How Digitalization of Communication Is Revolutionizing Reputation Management (in English)"
This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company's permit to do business, its raison d'être and a guarantor of trust.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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