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The Next Cmo: A Guide to Operational Marketing Excellence (in English)
Peter Mahoney
(Author)
·
Scott Todaro
(Author)
·
Dan Faulkner
(Author)
·
Archway Publishing
· Hardcover
The Next Cmo: A Guide to Operational Marketing Excellence (in English) - Mahoney, Peter ; Todaro, Scott ; Faulkner, Dan
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Synopsis "The Next Cmo: A Guide to Operational Marketing Excellence (in English)"
The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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