Share
The new Review Economy: Third-Party Review Sites, Reputation, and Neo-Liberal Public Relations in the Digital age (Routledge Focus on Public Relations) (in English)
Alison N. Novak (Author)
·
Routledge
· Hardcover
The new Review Economy: Third-Party Review Sites, Reputation, and Neo-Liberal Public Relations in the Digital age (Routledge Focus on Public Relations) (in English) - Alison N. Novak
$ 61.54
$ 64.95
You save: $ 3.41
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Friday, July 05 and
Monday, July 08.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "The new Review Economy: Third-Party Review Sites, Reputation, and Neo-Liberal Public Relations in the Digital age (Routledge Focus on Public Relations) (in English)"
This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, in order to understand how users and organizations engage the 21st century global review economy. The author applies communication and digital media theories to evaluate contemporary case studies that challenge TPRS and control over digital reputation. Chapters analyze famous cases such as the Texas photographer who sued her clients for negative reviews and activists using Yelp to protest the hunt of "Cecil the Lion," to illustrate the complicated yet important role of TPRS in the review economy. Theories such as neoliberal public relations, digital dialogic communication and cultural intermediaries help explain the impact of reviews and how to apply lessons learned from infamous cases. This nuanced and up to date exploration of the contemporary review economy will offer insights and best practice for academic researchers and upper-level undergraduate students in public relations, digital media, or strategic communication programs.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
✓ Producto agregado correctamente al carro, Ir a Pagar.
