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portada The Marking Enterprise: Business Success and Societal Embedding (Insead Business Press)
Type
Physical Book
Publisher
Author
Year
2006
Language
English
Pages
241
Format
Hardcover
ISBN
0230001874
ISBN13
9780230001879
Edition No.
2007
Categories

The Marking Enterprise: Business Success and Societal Embedding (Insead Business Press)

J. Thoenig; C. Waldman (Author) · Palgrave Macmillan · Hardcover

The Marking Enterprise: Business Success and Societal Embedding (Insead Business Press) - J. Thoenig; C. Waldman

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Synopsis "The Marking Enterprise: Business Success and Societal Embedding (Insead Business Press)"

Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.

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