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The Marketing Accelerator: You Can't Lead What You Don't Understand (in English)
Sulzman, Dario ; Davis, Leland ; Simendinger, Carly (Author)
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Subita Media
· Paperback
The Marketing Accelerator: You Can't Lead What You Don't Understand (in English) - Sulzman, Dario ; Davis, Leland ; Simendinger, Carly
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Synopsis "The Marketing Accelerator: You Can't Lead What You Don't Understand (in English)"
50% of my market effort is wasted.The problem is, I don't know which 50%! That's the refrain Drew Dinkelacker has heard from business owners and marketing leaders for more than two decades as a marketing strategist, coach, and CMO-for-hire. Learn how the seven questions can radically simplify and clarify your marketing decision-making. Theses seven questions reveal your Marketing Flywheel that encompass your brand, tribe, deliverables, strategy, message, connections and ultimately your goal. Readers will improve their understanding of how your Marketing Flywheel spins, what causes drag and what changes need to be made in order to accelerate it. Business leaders ignore their Marketing Flywheel at their own peril.
