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The Growth Gears: Using A Market-Based Framework To Drive Business Success (in English)
Pete Hayes
(Author)
·
Advantage Media Group
· Hardcover
The Growth Gears: Using A Market-Based Framework To Drive Business Success (in English) - Saxby, Art ; Hayes, Pete
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Synopsis "The Growth Gears: Using A Market-Based Framework To Drive Business Success (in English)"
WHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING? Are you running a highly successful company that just doesn't seem to be growing? You may be so operationally focused that you've ignored one of the most important aspects of an expanding business--working from a market-based perspective. In The Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming into a market-focused organization. This book provides a simple framework as well as tools and action steps for identifying and adding these "gears" to give your company a set of repeatable behaviors and processes to fully capitalize on your market potential. Pete and Art bring their years of executive marketing experience, and their years of building a national management consulting firm, to lead you from insight to strategy to execution. In these pages, you will learn how to: - Determine if your business is operationally oriented or market oriented - Identify opportunities for business growth - Understand why marketing execution is sometimes not effective - Assure ongoing market relevance - Increase the returns on your marketing programs Align your organization and your employees behind your market-focused initiatives to lead your organization to new levels of growth!
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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