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The Future of Marketing: Critical 21St Century Perspectives (in English)
P. Kitchen (Author)
·
Palgrave Macmillan
· Hardcover
The Future of Marketing: Critical 21St Century Perspectives (in English) - P. Kitchen
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Synopsis "The Future of Marketing: Critical 21St Century Perspectives (in English)"
This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The book provides a series of critical perspectives on marketing from senior authors around the world. The book is not about 'what marketing is' for this is already recorded in innumerable texts. Rather the text gives comments, views, positive statements, criticisms and doubts from leading authors, concerning marketing and its role within business and as an academic subject in the 21st century.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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