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The Enchanted Brand: How to Strengthen the Human Side of Business (in English)
Jane Cavalier Lucas
(Author)
·
Indie Books International
· Hardcover
The Enchanted Brand: How to Strengthen the Human Side of Business (in English) - Cavalier Lucas, Jane
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Synopsis "The Enchanted Brand: How to Strengthen the Human Side of Business (in English)"
Do you sense we are living in a new world where everything seems upside down and people are acting in unexpected ways? How can your company best show up and perform in this unpredictable, volatile environment? By creating an Enchanted Brand. An Enchanted Brand is a new tool for managing the human side of business. Unlike brands of the past designed to sell, an Enchanted Brand is designed to serve. In an era of unrelenting and unthinkable change, the Enchanted Brand is a trusted constant that people rely on for strength. It forges a new kind of emotional connection by stimulating the imagination which enables people to transcend a daunting reality. Jane Cavalier Lucas explains how an Enchanted Brand works, how to create one, and how to use one to align and empower people for the good of your organization and the world.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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