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The effect of packaging on children's food consumption (in English)
Clara de Valette
(Author)
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Our Knowledge Publishing
· Paperback
The effect of packaging on children's food consumption (in English) - de Valette, Clara
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Synopsis "The effect of packaging on children's food consumption (in English)"
For several years now, the status of the child has evolved considerably, from a role of being of little value, subject to the will of his parents and working from an early age to help his family financially, to a role of prescriber and child king. With the evolution of mentalities, food manufacturers have measured the real interest of considering the child as a singular target that must absolutely be differentiated from other consumers. New products with attractive packaging, designed especially for children, have been created. Many brands have a mascot to develop the DNA of the brand and to create a real visual identity in order to create a strong and emotional bond with children. The subject of this study will be to analyze the influence that the presence of a character on the packaging can have on the consumption of healthy products among children. Does a character make children want to consume a healthy product?
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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