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The Direct Method: The Hotel Marketing Strategy to Significantly Increase Direct Room Sales and Wedding Bookings (in English)
Adam Hamadache
(Author)
·
Createspace Independent Publishing Platform
· Paperback
The Direct Method: The Hotel Marketing Strategy to Significantly Increase Direct Room Sales and Wedding Bookings (in English) - Hamadache, Adam
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Synopsis "The Direct Method: The Hotel Marketing Strategy to Significantly Increase Direct Room Sales and Wedding Bookings (in English)"
The Direct Method is a three-part formula for hotels to secure more direct leisure bookings and weddings. Developed by hotelier and marketer Adam Hamadache, it provides a marketing framework to attract and engage with potential customers, with a focus not on the marketing channel (email, social media etc...) but rather on the relationship that a potential customer has with the hotel. With the OTAs and daily deal websites demanding huge commission, The Direct Method provides a refreshing approach in tackling the age-old problem of how to combat over-reliance on these third parties and attract new and repeat custom direct.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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