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The Corporate Brand (in English)
N. Ind (Author)
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Palgrave Macmillan Ltd
· Hardcover
The Corporate Brand (in English) - N. Ind
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Synopsis "The Corporate Brand (in English)"
What determines the strength of a corporate brand? And how can it be enhanced? A corporate brand conveys a company's reputation to its audience. It is about far more than names and logos. A successful corporate brand links the corporate name to the company's distinctive qualities such as service or value. This book's fundamental premise is that organisations should use all forms of communication - be they performance of products and services, the action of employees or advertising - to build interactive relationships with their audience. It shows how successful corporate brands build and maintain both 'corporate identity' and reputation.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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