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The Connected Consumer (in English)
Dinesh Kumar (Author)
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Business Expert Press
· Paperback
The Connected Consumer (in English) - Dinesh Kumar
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Synopsis "The Connected Consumer (in English)"
Traditional marketing faces challenges as never before. The way that people interact with each other and with companies is changing completely in todayÕs era of 24/7 connectivity. This book explores tectonic changes in buyer behavior and how businesses are responding to those changes. It describes how data is used to track and analyze customers in almost everything they do, and how marketing communications are delivered with precision to individual mobile devices. The connected customer is blurring the line between online and offline sales resulting in an entirely new purchase cycle.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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