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the business strategy audit (in English)
Murray Low
(Author)
·
Vernal Della-Piana
(Author)
·
Kendall Lyman
(Author)
·
Cambridge Strategy Publications
· Paperback
the business strategy audit (in English) - Della-Piana, Vernal ; Low, Murray ; Lyman, Kendall
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Synopsis "the business strategy audit (in English)"
How well does your corporate strategy work - for your company as a whole, and for individual business units? If it fails in some areas - which ones? And why? How good is your strategy-making process at gathering information and opinions, and at delivering strategies that win support and deliver growth?This self-assessment audit comes in three parts: * First, a 3-step audit to give you a clear, objective picture of the 'business environment' market, competitor and financial realities. (Of course, this information is already available to you - but probably not in a form that is tailored to help you shape and realign your overall business strategy.)* Second, a 7-step organisational assessment. This enables you to: o Clarify your company's existing strategy. Measure its viability and robustnesso Outline business processeso Determine capabilitieso Determine appropriate organisation design and resource allocationo Assess the company culture o Integrate all these elements of the organisation assessment* Third, the tools you need to develop a framework within which to create an appropriate and flexible strategy for the future.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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