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Territorial marketing and development (in English)
Ghizlane Amajid
(Author)
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Our Knowledge Publishing
· Paperback
Territorial marketing and development (in English) - Amajid, Ghizlane
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Synopsis "Territorial marketing and development (in English)"
This book is a co-construction (by the researcher and his field of action) of expertise on activities linked to territorial marketing, in particular the organization and management of the city's offer, which is an important link (because it is the product for which TM is designed) and yet rarely linked to TM. In this book, we have attempted to theorize the processes involved in marketing and its evolution towards territorial marketing. Moving on to territorial governance and territorial management concepts. Finally, we look at the tools used to build territorial offerings and their role in regional and city development.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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