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Take It from Me...: Occasional Thoughts on Marketing and Media (in English)
Chintamani Rao
(Author)
·
Partridge Publishing India
· Paperback
Take It from Me...: Occasional Thoughts on Marketing and Media (in English) - Rao, Chintamani
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Synopsis "Take It from Me...: Occasional Thoughts on Marketing and Media (in English)"
In 40 years in advertising and the media Chintamani Rao has been there, done that. This book is a collection of his contemporary comments and observations, made from the perspective of his own experience and from deep knowledge of the craft and the business. From brand strategy to TV ratings; from media regulation to people management; from the local to the global, it covers a broad sweep of subjects and issues. Many of the events that triggered these pieces occurred several years ago, but the principles to be drawn, and the lessons to be learnt, remain fresh and relevant for anyone with an interest in marketing, advertising and the media today.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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