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Successful Student Recruitment With Google Ads: The Essential Guide (in English)
Guus Goorts (Author)
·
Adapt Innovatie
· Paperback
Successful Student Recruitment With Google Ads: The Essential Guide (in English) - Guus Goorts
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Synopsis "Successful Student Recruitment With Google Ads: The Essential Guide (in English)"
Google Ads offers a tremendous opportunity for education providers: to be found exactly at the moment when prospective students are exploring their study options. But promoting an educational programme is different from trying to sell just any product.In this practical, hands-on guide, Guus Goorts covers everything you need to know to build, manage and oversee Google search campaigns for recruiting students: - asking the right strategic questions before getting started,- planning for success through budget estimation,- creating successful search campaigns on a shoestring budget,- keeping track of your results and continually improving.
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The book is written in English.
The binding of this edition is Paperback.
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