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success strategies and knowledge transfer in cross-border consulting operations (in English)
Svensson (Author)
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springer publishing map
· Physical Book
success strategies and knowledge transfer in cross-border consulting operations (in English) - svensson
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Synopsis "success strategies and knowledge transfer in cross-border consulting operations (in English)"
success strategies and knowledge transfer in cross-border consulting operations analyzes the international operations of consulting firms. apart from developing a theoretical framework which differs from traditional theories about international trade, the main issues analyzed in this book are: 1) success determinants when tendering for international consulting contracts; 2) the choice between exports, acquisition of a local firm or establishing a greenfield office when entering foreign markets; 3) the extent and nature of knowledge transfer to emerging markets; 4) the role of development agencies in international consulting projects; 5) the trend towards, and consequences of, more management services included in international projects; 6) the effects on competition when state-owned consulting firms are allowed to operate in the international market. the empirical analysis of these issues is based on a unique database of individual tender documents which swedish consulting firms have submitted abroad.
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The book is written in English.
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