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Strategy Manual: How to build relevant competitive advantage (in English)
Van Heel, Bas (Author)
·
Uitgeverij Helium
· Paperback
Strategy Manual: How to build relevant competitive advantage (in English) - Van Heel, Bas
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Synopsis "Strategy Manual: How to build relevant competitive advantage (in English)"
Innumerable books have been published on (new) concepts of strategy. But when I was mentoring executives during their EMBA or on the job, I could not find a single simple manual about how to apply these concepts to real life.My book is a manual that gives you the steps towards building a strategy. It can also be used as a checklist to assess an existing strategy.It has been compiled for people with years of experience in their function who are relatively new to being involved in a company-wide strategy creation process.At the core, this book is about customer needs and competitive advantage. I have seen courses focus on one or the other. To me, the essence of strategy is establishing a link between both these areas.Strategy Manual is book #2 in the Management Manuals series by Bas van Heel
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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