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portada Strategisches Internetmarketing: Entwicklungen in der Net-Economy (in German)
Type
Physical Book
Publisher
Author
Language
German
Pages
503
Format
Paperback
ISBN13
9783409119924
Edition No.
2002nd

Strategisches Internetmarketing: Entwicklungen in der Net-Economy (in German)

Uwe Manschwetus (Author) · Gabler Verlag · Paperback

Strategisches Internetmarketing: Entwicklungen in der Net-Economy (in German) - Uwe Manschwetus

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Synopsis "Strategisches Internetmarketing: Entwicklungen in der Net-Economy (in German)"

"Strategisches Internetmarketing" behandelt die Integration des Internet in das Marketing und die strategische Unternehmensplanung. Über 30 Autoren aus Wissenschaft und Praxis beleuchten aktuelle Fragestellungen zu diesem Thema. Es werden eine Reihe von Thesen zur zukünftigen Entwicklung des strategischen Internetmarketing vorgestellt. Diese Prognosen wurden von Marketingexperten in einer Onlinebefragung im Sommer 2002 auf die Wahrscheinlichkeit ihres Eintreffens hin bewertet.

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The book is written in German.

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The binding of this edition is Paperback.

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