Name: Strategies in Emerging Markets: A Case Book on Danish Multinational Corporations in China and India (in English)
Price: 29.12 USD
Availability: InStock
Author: Michael W. Hansen; Marcus M. Larsen; Torben Pedersen; Bent Petersen
ISBN: 9788763002363

portada Strategies in Emerging Markets: A Case Book on Danish Multinational Corporations in China and India (in English)

Type

Physical Book

Publisher

Djofpublishing

Author

Michael W. Hansen; Marcus M. Larsen; Torben Pedersen; Bent Petersen

Synopsis "Strategies in Emerging Markets: A Case Book on Danish Multinational Corporations in China and India (in English)"

This book presents seven case studies of large Danish investment companies in India and China. The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing Western multinational corporations operating in these two Asian giants. The case studies encourage readers to adopt a decision maker's perspective, targeting students and managers interested in multinational corporation strategy in emerging markets.