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Sonic Branding: An Essential Guide to the art and Science of Sonic Branding (in English)
D. Jackson (Author)
·
Palgrave Macmillan
· Hardcover
Sonic Branding: An Essential Guide to the art and Science of Sonic Branding (in English) - D. Jackson
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Synopsis "Sonic Branding: An Essential Guide to the art and Science of Sonic Branding (in English)"
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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