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Social Media and Strategic Communications (in English)
Loparo, Kenneth A. ; Hendricks, J. (Author)
·
Palgrave MacMillan
· Hardcover
Social Media and Strategic Communications (in English) - Loparo, Kenneth A. ; Hendricks, J.
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Synopsis "Social Media and Strategic Communications (in English)"
Social Media and Strategic Communications provides comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations. Policies, codes of ethics, and recommendations set by business organizations for best practices are also examined. Various research methodologies are employed to analyze the communication strategies applied by advertisers and public relations practitioners who have embraced social media as an integral part of their operations in order to develop and maintain strong and lasting relationships with customers and the public.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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