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portada Social Marketing in the 21St Century (in English)
Type
Physical Book
Publisher
Author
Year
2005
Language
English
Pages
280
Format
Paperback
Weight
1
ISBN
1412916348
ISBN13
9781412916349
Edition No.
1
Categories

Social Marketing in the 21St Century (in English)

Alan R. Andreasen (Author) · Sage Pubn · Paperback

Social Marketing in the 21St Century (in English) - Alan R. Andreasen

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Synopsis "Social Marketing in the 21St Century (in English)"

The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges.  

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The book is written in English.

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The binding of this edition is Paperback.

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