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portada Social Marketing in a Country: The British Experience (in English)
Type
Physical Book
Language
Inglés
Pages
346
Format
Paperback
Dimensions
24.4 x 17.0 x 1.8 cm
Weight
0.55 kg.
ISBN13
9781534822559

Social Marketing in a Country: The British Experience (in English)

Carlos Oliveira Santos (Author) · Createspace Independent Publishing Platform · Paperback

Social Marketing in a Country: The British Experience (in English) - Santos, Carlos Oliveira

Physical Book

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Synopsis "Social Marketing in a Country: The British Experience (in English)"

Since 2004, the British government has delivered a wider national policy on social marketing that has created a new frame of reference in this field. Using a cognitive approach, this book studies the genesis, evolution, and implementation of that policy process that led to an important development in British public health policy, with the aim of improving social behaviour change and wellbeing. May it contribute to the conception and development of similar policy solutions in other situations and countries according to appropriate transfer and implementation!

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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.

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