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Sensory Marketing (in English)
Hultã©N,Broweus,Dijk,Van Dijk (Author)
·
Palgrave Macmillan
· Hardcover
Sensory Marketing (in English) - Hultã©N,Broweus,Dijk,Van Dijk
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Synopsis "Sensory Marketing (in English)"
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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