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Scenario Planning: The Link Between Future and Strategy (in English)
M. Lindgren
(Author)
·
H. Bandhold
(Author)
·
Palgrave MacMillan
· Paperback
Scenario Planning: The Link Between Future and Strategy (in English) - Lindgren, M. ; Bandhold, H.
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Synopsis "Scenario Planning: The Link Between Future and Strategy (in English)"
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.
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The book is written in English.
The binding of this edition is Paperback.
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