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Scaling the Tail: Managing Profitable Growth in Emerging Markets (in English)
Seung Ho Park; Gerardo R. Ungson; Andrew Cosgrove (Author)
·
Palgrave Pivot
· Hardcover
Scaling the Tail: Managing Profitable Growth in Emerging Markets (in English) - Seung Ho Park; Gerardo R. Ungson; Andrew Cosgrove
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Synopsis "Scaling the Tail: Managing Profitable Growth in Emerging Markets (in English)"
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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