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portada Restaurant Marketing for Owners and Managers (in English)
Type
Physical Book
Publisher
Author
Year
2003
Language
English
Pages
240
Format
Paperback
Weight
1
ISBN
0471226270
ISBN13
9780471226277
Edition No.
1
Categories

Restaurant Marketing for Owners and Managers (in English)

Patti J. Shock; John T. Bowen; John M. Stefanelli (Author) · John Wiley & Sons Inc · Paperback

Restaurant Marketing for Owners and Managers (in English) - Patti J. Shock; John T. Bowen; John M. Stefanelli

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Origin: United Kingdom (Import costs included in the price)
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Synopsis "Restaurant Marketing for Owners and Managers (in English)"

This is the complete guide to marketing for restaurant managers. How do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest 'bang' for my marketing buck? By providing specific tools and methods tying marketing theory to practice, this concise, easy-to-use book provides restaurant and foodservice managers with answers to these marketing questions and many more. Part of the "Restaurant Basics Series", this hands-on resource offers a variety of material that is applicable to the day-to-day operation of a foodservice business, including strategies linking the location and design of a restaurant with its menu and pricing, as well as guidance on how to imple-ment a marketing plan and budget.

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