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Restaurant Chains in China: The Dilemma of Standardisation Versus Authenticity (in English)
Guojun Zeng; Henk J. De Vries; Frank M. Go (Author)
·
Palgrave Macmillan
· Hardcover
Restaurant Chains in China: The Dilemma of Standardisation Versus Authenticity (in English) - Guojun Zeng; Henk J. De Vries; Frank M. Go
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Synopsis "Restaurant Chains in China: The Dilemma of Standardisation Versus Authenticity (in English)"
This book explores the paradox of the hospitality industry: restaurant customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be achieved through standardization. Although it seems ideal to combine both concepts, they seemingly contradict each other, leading to suppliers facing an authenticity-standardization paradox. The authors identify and analyze the authenticity-standardization paradox faced by restaurants against the background of translocality providing solutions to this dilemma based on a series of case studies. This book will be of interest to scholars, business owners, and consultants.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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