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Real Luxury: How Luxury Brands can Create Value for the Long Term (in English)
M. Pinkhasov; R. Nair (Author)
·
Palgrave Macmillan
· Paperback
Real Luxury: How Luxury Brands can Create Value for the Long Term (in English) - M. Pinkhasov; R. Nair
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Synopsis "Real Luxury: How Luxury Brands can Create Value for the Long Term (in English)"
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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