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Profiles in Small Business: A Competitive Strategy Approach (in English)
Gavin C. Reid Lowell R. Jacobsen Margo E. Anderson (Author)
·
Routledge
· Paperback
Profiles in Small Business: A Competitive Strategy Approach (in English) - Gavin C. Reid Lowell R. Jacobsen Margo E. Anderson
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Synopsis "Profiles in Small Business: A Competitive Strategy Approach (in English)"
A new analytical approach to small firms' cases, which * Uses rich primary source data on modern small businesses * Combines business strategy and industrial organization * Presents detailed Profiles on diverse small businesses * Shows how successful small businesses achieve competitive advantage * Considers both extended rivalry and financial structure * Shows how to ground' small business theory in reality Profiles in Small Businesses has a companion volume Small Business Enterprise by Gavin Reid (also published by Routledge, Hb: 0-415-05681-0: 45.00) which contains a full analysis (ranging from econometrics to the ethics of competition) of the larger sample of small businesses from which the Profiles are drawn.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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