Name: Problems and Prospects of Retail Marketing (in English)
Price: 78.31 USD
Availability: InStock
Author: Panigrahy, R. L.
ISBN: 9788183569156

portada Problems and Prospects of Retail Marketing (in English)

Type

Physical Book

Author

R. L. Panigrahy

Publisher

Discovery Publishing House Pvt Ltd

Language

Inglés

Pages

166

Format

Hardcover

Dimensions

21.6 x 14.0 x 1.1 cm

Weight

0.34 kg.

ISBN13

9788183569156

Synopsis "Problems and Prospects of Retail Marketing (in English)"

The book contains eleven articles of research on retail marketing like rural retailing, urban retailing, organised retailing, unorganised retailing, customer relationship management, customer satisfaction, applications of information technology in retailing, Indian retail industry, trends and developments of retail industry, prospects and opportunities of retail industry, foreign direct investment in retail industry, employment in retail industry, case studies of specific products of retail industry on specific consumer products, role of retail industry for economic growth of a country, etc. by eminent authors, academicians, researchers from different institutions and/or research project offices of repute from academic and professional institutions from the faculties of management, economics and commerce.

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Problems and Prospects of Retail Marketing (in English) - Panigrahy, R. L.

Synopsis "Problems and Prospects of Retail Marketing (in English)"

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