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portada Pricing Perspectives: Marketing and Management Implications of new Theories and Applications: The Marketing and Management Implications of new Theories and Applications: 0 (in English)
Type
Physical Book
Publisher
Author
Year
2008
Language
English
Pages
230
Format
Hardcover
Weight
1
ISBN
0230207227
ISBN13
9780230207226
Edition No.
2008
Categories

Pricing Perspectives: Marketing and Management Implications of new Theories and Applications: The Marketing and Management Implications of new Theories and Applications: 0 (in English)

Florian Siems (Author) · Palgrave Macmillan · Hardcover

Pricing Perspectives: Marketing and Management Implications of new Theories and Applications: The Marketing and Management Implications of new Theories and Applications: 0 (in English) - Florian Siems

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Synopsis "Pricing Perspectives: Marketing and Management Implications of new Theories and Applications: The Marketing and Management Implications of new Theories and Applications: 0 (in English)"

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.

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