Name: Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced (in English)
Price: 56.83 USD
Availability: InStock
Author: Govers, R. ; Go, F.
ISBN: 9781349311675

portada Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced (in English)

Type

Physical Book

Author

R. Govers

F. Go

Publisher

Palgrave MacMillan

Language

Inglés

Pages

324

Format

Paperback

Dimensions

23.4 x 15.6 x 1.8 cm

Weight

0.48 kg.

ISBN13

9781349311675

Synopsis "Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced (in English)"

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.

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Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced (in English) - Govers, R. ; Go, F.

Synopsis "Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced (in English)"

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