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portada Persuasion: Social and Scientific Dynamics (in English)
Type
Physical Book
Author
Publisher
Language
Inglés
Pages
138
Format
Paperback
Dimensions
22.9 x 15.2 x 0.8 cm
Weight
0.21 kg.
ISBN13
9781773698342
Categories

Persuasion: Social and Scientific Dynamics (in English)

Thomas Banks (Author) · Austin Mardon (Author) · Juliana Quan (Author) · Golden Meteorite Press · Paperback

Persuasion: Social and Scientific Dynamics (in English) - Mardon, Austin ; Banks, Thomas ; Quan, Juliana

Physical Book

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Synopsis "Persuasion: Social and Scientific Dynamics (in English)"

Persuasion defines our lives. Every day and everywhere, we are subject to communications produced by governments, associations, and individuals that seek to inspire our thoughts and actions to change. These communications seek to convince, urge, pressure, and sweet-talk their target audience into compliance. Persuasion and influence have been hotly-researched and discussed for decades. In ten chapters, this book holistically profiles the strategies, psychological theories, uses, and case studies concerning persuasion. In particular, this book looks at the science and scholarship of persuasion in a variety of areas including practical persuasive techniques, leadership and influence, the mathematics of persuasion and communication, the psychological foundations of persuasion, persuasion in the domain of global law and international systems, as well as persuasion in marketing and sales, propaganda, and conspiracy theories.

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The book is written in English.

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