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portada Patient Relationship Management: Ein Crm-Ansatz Fï¿ ½R die Pharmazeutische Industrie (in German)
Type
Physical Book
Publisher
Author
Language
German
Pages
350
Format
Paperback
ISBN13
9783835002890

Patient Relationship Management: Ein Crm-Ansatz Fï¿ ½R die Pharmazeutische Industrie (in German)

Olaf Kilian Hahn, Prof. Dr. Hans H. Bauer (Author) · Springer Verlag Gmbh · Paperback

Patient Relationship Management: Ein Crm-Ansatz Fï¿ ½R die Pharmazeutische Industrie (in German) - Olaf Kilian Hahn, Prof. Dr. Hans H. Bauer

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Synopsis "Patient Relationship Management: Ein Crm-Ansatz Fï¿ ½R die Pharmazeutische Industrie (in German)"

Unter Berücksichtigung der rechtlichen Rahmenbedingungen in Deutschland entwickelt Olaf Kilian Hahn einen Patient Relationship Management-Ansatz für chronisch Kranke und somit für den Markt verschreibungspflichtiger Arzneimittel. Au erdem überprüft er anhand einer empirischen Untersuchung den Einfluss von über die Bereitstellung von Arzneimitteln hinausgehenden Zusatzleistungen auf die Patientenbindung bei Diabetikern.

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The book is written in German.

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The binding of this edition is Paperback.

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