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Only the Brands Will Survive: Succeeding at Business in Today's Emotional Economy (in English)
Edward Earle (Author)
·
Independently Published
· Paperback
Only the Brands Will Survive: Succeeding at Business in Today's Emotional Economy (in English) - Edward Earle
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Synopsis "Only the Brands Will Survive: Succeeding at Business in Today's Emotional Economy (in English)"
At the core of this book is Edward's message of the critical nature of a Credible Brand and his process for establishing the second level of business, called "Credibility." Also the Cycle of Communication and the 4-B's. Be There, Be There More, Be Better, and finally, Be A Brand. The serious difference between Edward's version of a Brand and the rest of the industry.Edward doesn't just write a book about why the brands will be the only things that survive, he is living proof of his concepts in everything he does.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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