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New Activism and the Corporate Response (in English)
John, S. ; Thomson, S. (Author)
·
Palgrave MacMillan
· Paperback
New Activism and the Corporate Response (in English) - John, S. ; Thomson, S.
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Synopsis "New Activism and the Corporate Response (in English)"
This book looks at the new militant and radical forms of lobbying and activism and the ways in which companies and organizations can devise strategies to respond or create new communication strategies that will avoid conflict and confrontation. The book draws upon the work of practitioners working in this area and includes topical and relevant international cases and examples.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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